Pearl Agency: Brand Launch
Fashion & Editorial
Brand Identity · Web Design · Social Templates · Showreel
Los Angeles
2025
We partnered with Pearl Agency, a rising fashion social media creative studio based in Los Angeles, to help them shape their identity from the ground up. This wasn’t just about visuals — it was about building a brand that could speak confidently to the fashion and editorial world while feeling fresh, sharp, and digital-native.
Summary
From the very first call, we knew this project had to be personal. Pearl needed a brand that would stand out in a crowded creative market, one that felt editorial without being overdesigned, cool without being cold. We crafted everything: the logo, visual language, color palette, typography system, and brand guide — then brought it to life through a website, social media templates, and a sleek showreel that set the tone for the agency’s launch.
Challenge
Pearl Agency had the vision, but no unified identity. Our job was to extract their voice, clarify their audience, and package it all into a system they could grow with. The design needed to feel adaptable across fashion, lifestyle, and digital content — while staying true to Pearl’s LA roots and Gen Z flair.
Solutions
We designed a full branding suite built on minimalism, modernity, and mood. The color palette was chosen to feel both editorial and warm, while the layouts and type system were designed for effortless reuse across platforms. We developed a custom brand guide, crafted a scrollable web experience, and built a bank of social media templates that Pearl could instantly plug into. The result? A launch-ready agency with a bold identity and a confident voice.
